ISVs don’t need advice.
They need pipeline the field trusts — and boards can measure.
Introducing the world’s first GTM operating system for SaaS ISVs scaling with AWS.
Built by the GTM expert behind 100+ AWS-activated ISVs.
We don’t advise — we execute.
SaaS leaders don’t need more advice. They need pipeline.
SaaSNova is a founder-led GTM engine that scores, onboards, and launches ISVs into the U.S. market — with marketplace and field alignment from day one.
We don’t hand over a playbook. We embed, execute, and deliver board-ready proof.
Announcing the SaaSNova + WorkSpan Partnership
How do you scale faster in the cloud ecosystem? Simplify the complexity with the clearest path to success. From activation to acceleration, SaaSNova + WorkSpan provide you with one place to execute, plan, and scale. They connect the platform with the playbook. Check it out and let’s connect!
The Journey
Scoring
Marketplace
Onboarding
GTM
Planning
Pipeline
Board-ready
Proof
How It Works
Score
We assess your GTM readiness using a proprietary framework built from AWS field patterns.
Your score determines your acceleration path — from onboarding to full-funnel execution.
Launch
We align with field teams, finalize your listing, and accelerate co-sell.
Generate pipeline
We architect targeted campaigns that convert — with reporting your board will love.
SaaSNova is the world’s first GTM Operating System purpose-built for SaaS ISVs scaling through AWS. We help founders and revenue leaders accelerate execution, sharpen positioning, and unlock hyperscaler traction—without the fluff.
In a market flooded with generic GTM advice, SaaSNova delivers founder-grade clarity and operational firepower. Our GTM Sprint framework is designed to:
Nail investor-grade messaging and category positioning
Operationalize AWS co-sell, Marketplace, and partner alignment
Build conversion-ready assets that outsell and outsignal competitors
Capture GTM pain points and turn them into pipeline
Move fast—with ruthless precision and zero wasted motion
We don’t do theory. We do traction. Every SaaSNova engagement is founder-led, emotionally intelligent, and engineered for repeatable growth.
If you're a SaaS ISV navigating AWS and ready to scale with strategic clarity, let's talk.
No fluff. Just execution.
Ready to accelerate GTM through AWS?
👉 Book a founder strategy session or DM me your #1 GTM blocker. Let’s move.
Want to be the ISV that field teams nominate — and boards brag about?
AWS field teams care about three things:
1. Co-sell readiness
2. Marketplace traction
3. Campaign velocity
SaaSNova was built to deliver all three — with scoring logic, onboarding flows, and campaign execution trusted by the field.
If you want to be the next Nova — bright, trusted, and the kind AWS teams rally behind — let’s talk.
Built from the AWS motion. Not bolted on.
SaaSNova was architected by the GTM leader behind 100+ AWS-activated ISVs.
Our scoring logic, onboarding flows, and field alignment aren’t advisory — they’re built to convert. We deliver traction before competitors even know what to copy.
Led by the GTM expert behind 100+ AWS-activated ISVs
Jen Dawson is a GTM architect with 25+ years across AWS, Microsoft, and global SaaS ecosystems. She’s helped over 100 ISVs activate co-sell, optimize Marketplace listings, and scale with hyperscaler alignment — including
New Relic
Druva
Freshworks
Postman
Kore.ai
AppsFlyer
Arctic Wolf
HashiCorp
Veracode
ChaosSearch
Outsystems
Fastly
Dataminr
ProperOps
JamF
Metricstream
AppViewX
Contrast Security
Jivox
Flywheel.io
ClickHouse
BeyondTrust
Liveramp
Zoominfo
Veerum
DevFactory
Denodo
SaaSNova is her founder-led execution engine — built to deliver pipeline the field trusts and boards can see.
“We don’t advise. We activate GTM.”
Why SaaSNova Works.
In 90 seconds.
Hear directly from our founder on why ISVs need execution, not advice — and how SaaSNova delivers pipeline with field trust and board-ready proof.